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How
would one as an artist examine women's roles in the workforce, and
in particular, the relatively overlooked phenomenon of women in
corporate jobs? How is it possible to examine or recreate phenomenon
that women experience daily?
Take for example the idea of the glass ceiling.
The
numbers of women corporate officers in US was 10.6% of the workforce
in 1997 (Business Week 44). For many women managers in these settings,
there seems to be an invisible -- and impenetrable -- barrier between
women and the executive suite, leaving them at the peak of their
careers at a significantly lower levels than those of their male
counterparts. While management may seem like a golden spot for women
struggling for their career dreams, the experience of being a woman
in management is under-explored in critical and creative spheres.
It is a seldom-discussed experience in which the subtleties of authority,
self-esteem, control, and glass ceilings manifest in their most
deviant and deceptive ways.
Far from a rewarding career, a management position can be the site
of a very fierce struggle for identity. The federal Glass Ceiling
Commissions' bipartisan study in 1995 found that although some positive
steps are being taken, the glass ceiling essentially was intact.
Minority men and women of all races are not well-represented in
the upper ranks of the companies reviewed compared with their overall
numbers in the workforce. (Castro and Furchtgott-Roth, 1997). While
it seems that the feminist movement has achieved a victory by opening
doors to women in upper level positions, a deeper examination reveals
that this goal has not yet been fully achieved.
Corporate Ladder is a computer-driven installation which explores
women and work through images of women in corporate settings. The
user moves through a physical space toward either a projection or
a monitor displaying images of women working in corporate environments.
As the participant approaches the image, the image incrementally
becomes blurred, and by the time the user is close to the piece,
the image is eradicated, switching out to another series of work
images. Thus, visitor/participants directly influence the images
they see or cannot see by their proximity to the images of the women.
When they are close to the image, the images becomes untraceable
and indefinable; the user is positioned in a kind of visual glass
ceiling.
The project focuses on images of popular representations of women's
bodies-- the interface for work-- in their offices and cubicles,
engaged with the technology around them. The goal of this piece
is it is to put the user inside the tension women have maintaining
multiple and opposed identities as corporate worker, the image of
the corporate worker, and self.
Corporate Ladder is part of a trajectory of my technological exploration
of women's experiences. The goal of my artistic practice is to develop
interactive environments which feature material and explore issues
largely ignored by "technoculture." These have included women's
stories, narratives of aging, and critical investigations of the
computer as a medium itself. Corporate Ladder, an interactive installation,
allows me to approach the content with novel strategies in interface
to examine women's work. - - - - - - - - -
-
- - - - - - - - - Castro, Ida L. and Furchtgott-Roth, Diana. "Q:
Should women be worries about the glass ceiling in the workplace?"
Insight on the News. Feb 10, 1997 v13 n5 p24(4). Business Week.
"Perforations in the glass ceiling." Dec 22, 1997 n3558 p44(1).
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